Stop Running Your Business Blind

Start with a Financial Roadmap

SellerFigures provides expert financial modeling and fractional CFO services for e-commerce brands & small businesses.

Stop guessing where your cash goes — scale with a clear, decision-ready financial roadmap.

View Our Services

We Build Financial Clarity for Founders Who Want to Scale

SellerFigures was built to help e-commerce brands and small businesses make confident decisions using clear financial models, realistic forecasts, and CFO-level insight — without hiring a full-time finance team.

$15M+

Revenue Analyzed

7+

Years of Experience

100%

Data-Driven

Find out more

Financial Clarity at Every Stage of Your Growth

We don’t offer generic advice.

We build custom financial infrastructure. Whether you need a quick diagnostic audit or a long-term strategic CFO partner, we have a solution designed to turn your numbers into your biggest asset

Financial Roadmap & Modeling

A complete x-ray of your business. We analyze your unit economics, identify profit leaks, and build a 12-month cash flow forecast so you can stop guessing and start planning.

View Roadmap Services

Fractional CFO & Growth Control

Ongoing financial leadership covering cash flow management, inventory planning, and performance tracking — without a full-time CFO hire.

Explore CFO Services

Exit & Strategic Readiness

Valuation-focused models, scenario planning, and financial cleanup designed for founders preparing for sale, investment, or scale events.

Prepare for Exit

From Data to Decisions: Our Financial Process

Deep Dive Audit

We go beyond tax returns.
We analyze your unit economics, inventory turnover, and marketing efficiency to pinpoint exactly where cash is leaking.

Your Financial Digital Twin

Using our proprietary models, we simulate pricing changes, inventory bets, and market shifts — so you can see the impact of decisions before you spend a dollar.

Execute with Clarity

Through a one-time Financial Roadmap or ongoing CFO guidance, we turn complex data into a clear Action Plan — built for profitability and peace of mind.

Start with a Financial Roadmap

Turn Financial Uncertainty Into Control

You started your business to build freedom, not to be trapped in spreadsheets. We build the financial infrastructure that allows you to step out of the daily grind and lead from the top.

SellerFigures helps founders identify where risk actually lives in their numbers — and replace uncertainty with structure, visibility, and control.

Start With a Financial Roadmap

Risk doesn’t come from growth. It comes from growing without visibility.

Total Financial Clarity: No more guessing your true profit.

Cash Flow Confidence: Know exactly when to buy inventory.

Data-Driven Decisions: Stop managing by “gut feeling.”

Exit-Ready Financials: Be prepared for investment, acquisition, or scale events—on your terms.

Resources

Practical financial insights for founders who want clarity, not noise.
Deep dives on cash flow, unit economics, inventory planning, and decision-making for e-commerce brands and small businesses.

Trending now

2026_Financial_Blueprints_Featured_Image
The 2026 Financial Blueprint: 5 CFO Moves Every Small Business Needs to Improve Cash Flow & Profitability
contribution margin vs gross margin for small business cash flow
Contribution Margin vs. Gross Margin: Why Profitable Businesses Still Run Out of Cash
Cash conversion cycle diagram showing how profitable businesses run out of cash due to inventory, payouts, and supplier payments
The Cash Conversion Cycle: The 3 Numbers That Decide If Your Business Survives